Blueyedog was launched as an online access point for Jim Welch. Jim is a veteran of the music business with many years of experience in Creative Arts and Management Services for recording and performing artists.

Jim decided to become entrepreneurial and ditch "full time employment" with KYA Radio in San Francisco to start his own full service Advertising Agency "New Horizons Advertising". The Agency serviced Event Promotion and Retail Chain Store clients. Some events that Jim worked on were Art Directing posters for celebrated outdoor concerts promoted by the legendary Bill Graham. This led to doing work for The Grateful Dead, The Doobie Brothers, The Tubes, The Jefferson Starship, Pablo Cruise and other prominent Bay Area musicians. In 1977 Jim formed an alliance with Herbie Herbert, personal manager of the group Journey. The arrangement focused on creative services, brand development and merchandising. This relationship flourished throughout the most successful stages of Journey's recording and touring career for over seven consecutive years.

In 1993 Jim got involved with the Steve Miller Band art directing "Wide River", for a Capitol Records release that year and designed merchandise for Steve's '93 tour. More work followed. Jim has Art Directed and repackaged many Steve Miller Band albums for Steve's label EMI Capitol Records. These include a Box Set and the 30th Anniversary Edition of "Fly Like An Eagle". Jim continues to work with Steve Miller in 2007.

When Santana & Journey front man and co-founder Gregg Rolie decided to record a new Solo CD of music reminiscent of Santana and start touring, Jim got involved as co-manager, helping to direct marketing, promotion, press and creative. Gregg is now on his 6th consecutive successful year of live touring at festivals, fairs, casinos and select clubs.

Nocturne Productions is an industry leader in Live Concert Video Production. Jim helped pioneer this business during his tenure with Journey. He created the first pre-concert video of graphics and artwork aired at the onset of the live show for Frontiers in 1983 . Earlier, he also art directed stage designs and other elaborate special effects for Journey's "Escape Tour" Day On The Green show, which featured the very first live video production at a live outdoor stadium concert.